Atlanta's Marketing Center

Website "Hits" versus Visitors

Info  PR: ?  I: 4,510  L: ?  LD: 5,663,504  I: 283  Rank: 206  Age: May 28, 2003  I: ?  whois source Robo: ? Sitemap: ?  Rank: 25402  Price: 24850 Links: 25|6 Density

I was talking to a friend the other day and the subject of his website traffic came up (as an online marketer, I freely ask about internet traffic).  Anyway, like a lot of others I've asked before, he was under the impression from his web design company that the traffic was very high...he believed the number was about 200 'hits' a day.  Over a month's period, that would equate to about 6000 "hits".  His frustration wasn't the number of visitors to his site...it was the fact that people weren't contacting him for business.

But the real problem was his misunderstanding of traffic in general.  The truth of the matter is that he didn't have a lot of visitors to his site.  When a visitor comes to a website, in addition to html files, the visitor typically receives a number of graphics files and other files which make up what appears on his screen as your website.  It's not unusual for one webpage to have 10-20 files attached to it.  If the visitor looks at other pages, then he might rack up (and account for) 100 "hits" on a single visit. 

This schews the numbers and generally (mistakingly) signals to the website owner that a lot of traffic is coming through when it really isn't.  My estimation was that the friend was getting about 3 visitors a day, far short of what he thought he was getting.  What's your experience with visitors to your site?  And what does your website traffic really looking like?

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