Atlanta's Marketing Center

Introducing the Referral Engine

The art and science of referral marketing is a fascinating topic. For centuries, commerce has happened naturally through using this approach. But in the the last 30 years or so, experts have sought to define and teach it to others.

Such is the case with the latest effort by John Jantsch of Duct Tape Marketing. Few people know small business marketing like John, who has been helping owners build referral business through his "Referral Flood" series. But Referral Engine is a deeper dive into the activity needed to create a predictable stream of referrals to a business. The rewards of a successful system are tremendous as within referral marketing, success builds upon itself.

The book will be released on May 13th, but the publisher is offer a sneak peek of Chapter 1 through a free download. Feel free to peruse through this download link- Referral Engine Excerpt

It looks great and I can't wait to get a copy. Here are some pre-order sites- Barnes & Noble, Amazon, 800-CEO-READ or Indie Bound.

Great Small Business Stimulus Idea - "Make a Referral Week"

What a great idea to stimulate the economy!  Duct Tape Marketing is sponsoring "Make a Referral Week" that will take place March 9-13.  This is an entrepreneurial approach to stimulating the small business economy one referred business at a time.

The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business.  Small business is the lifeblood and job-creating engine of the economy and deserves the positive attention so often saved for corporate bailout stories.

But its success depends on everyone's (mine, yours, our colleagues) input.  With everyone pledging to make a referral to a business we want to help, the event will be a success. That's not too difficult, particularly since we all share referrals pretty naturally. 
Here's the website with more information and to make a pledge - http://www.makeareferralweek.com/pledge. The week long event also features a killer list of referral experts providing valuable marketing advice.

Join us and do your part to stimulate the economy by telling your world about making referrals and "Make a Referral Week" - you’ll be in good company.