Search engine optimization (that is, getting your website ranked highly for certain search terms) is an inexact science. The software engineers at Google, Yahoo and the others use technology that takes into account many different things to index you accurately. And their criteria changes so that unscrupulous website managers don't take advantage of the rules.
Some criteria they use to index includes keywords, heading tags, age of your domain, and many others. The general idea behind these different criteria is to say, 'ok, this website is robust, dynamic, offers a lot of good information on this particular subject, the doman has been around for a while, and they are diligent in providing information and setting their website up the right way. They've taken the effort and they're a leader. So let's rank them highly'. In order to come to that conclusion, there are several criteria that needs to be met.
Article marketing has quickly risen to the top as one of the most effective criteria in getting your site ranked highly. But many business owners are still unfamiliar with the strategy.
Article marketing involves choosing a topic related to your business then writing a 400-1200 word article about it. The article is not a sales pitch. The idea is that you're truly passing valuable information on about what you supposedly love...your profession. An example for an interior designer might be an article called "Interior designing for the budget conscious" or "Designing the office of your dreams".
Then submit your article(s) to an article distribution service. One popular one is called Articlemarketer.com where, after you've revised as they suggest, they send out to article groups and directories around the web. Since your article is linked back to our website, the search engines recognize the links and rank you higher for certain search terms. It's that easy.
Have you submitted articles before? How has it effected your rankings?










