What's frustrating to me as that I still (and often) run into business owners who try the "marketing idea of the week". When it doesn't work very well, the owner gets frustrated and often stops altogether.
We live in a sales-oriented world where the sale needs to happen instantaneously. In fact, if you're a salesperson and you don't close it 'right now', then you're regarded as someone who is going about it all wrong.
That's a shame. The truth of the matter is that research shows it takes a number of contacts with a prospect on average to get a sale. Social media is a great example of the kind of information that must be pushed out in order to build trust and relationships. To be successful in marketing, you must have patience. And once you've developed that open dialogue, you'll get the business.
What are your thoughts?