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« Marketing Dashboard | Main | The Right Way to Market »

March 03, 2012

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Johnny Johnson

I've tried just about everything to advertise my home remodeling business, door hangars, mailings, and craigslist but I've found a great new alternative that has been generating quite a few calls and gotten me several jobs. My old pickup finally needed replacing and instead of buying a new pickup, I went and bought an off-rental box truck through U-Haul truck sales. I got a 94 14' box truck in great shape for around $3000 and it's worked out great!! I've got plenty of room for everything I haul around, my stuff stays dry when it's raining, and best of all I've got a mobile billboard advertising my business. I got my business graphics & logo put on the side of the box and I have it parked facing the street at my office so people can see it when they're driving by. I've probably gotten more calls from that than any other way of advertising my business (I always keep track where my leads are coming from). If you want to check out what they've got, their website is a great place to start uhaul.com/trucksales.

Scott Campbell

Good input, Johnny. I had assisted a client some time ago with a mobile billboard campaign. It reaped so-so results but we weren't running a complementary tactical effort with it. You're not only advertising but running the operation out of it.

Thanks for the information...I've already forwarded your info to someone in the building sector (not a direct competitor though!)

Scott

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