As a marketing advocate, we're consistently offering advice on better ways of reaching prospects and customers. Fortunately, there are a plethora of options...from social media to radio ads. There is a marketing mix out there for your business that is ideal.
However, that said, any marketing tactic is predicated on the idea that just a (small) portion will be interested and buy. A marketing tactic that yields a 5% response is, frankly, incredible. That means that generally speaking, 95% of the time you won't be successful in closing business. The truth of the matter is that even with the most effective marketing tactics in the world, business development is still a numbers game. And that never changes.
I have yet to find a business where prospects just naturally approach them in droves (save a monopoly). Nearly all businesses have to take on a proactive approach and persist through lots of prospects saying 'no thanks'. So the bottom line is that in order to be successful, give yourself a break and realize that successful marketing and sales means weeding through all the 'no's' to get to the 'yesses'.
Remember that Babe Ruth only hit safely (base hit) 1/3rd of his career...which means he was making outs a lot of the time. You'll experience the same kind of dynamic when prospecting. Realizing it's going to happen generally takes the sting out. Get out there and swing...a lot.
Comments