The art and science of referral marketing is a fascinating topic. For centuries, commerce has happened naturally through using this approach. But in the the last 30 years or so, experts have sought to define and teach it to others.
Such is the case with the latest effort by John Jantsch of Duct Tape Marketing. Few people know small business marketing like John, who has been helping owners build referral business through his "Referral Flood" series. But Referral Engine is a deeper dive into the activity needed to create a predictable stream of referrals to a business. The rewards of a successful system are tremendous as within referral marketing, success builds upon itself.
The book will be released on May 13th, but the publisher is offer a sneak peek of Chapter 1 through a free download. Feel free to peruse through this download link- Referral Engine Excerpt
It looks great and I can't wait to get a copy. Here are some pre-order sites- Barnes & Noble, Amazon, 800-CEO-READ or Indie Bound.
