Curious yet about Social Media? If not then you might need
to be...because it's a big part of Marketing 2.0 and has quickly become an integral way in which your prospects
and customers are now communicating. John Jantsch of Duct Tape Marketing and
Microsoft Office Live have teamed up to offer the latest strategies and advice
on how small businesses and entrepreneurs can utilize social media to connect
and expand.
The collaboration is a free eBook called "Let's Talk, Social
Media for Small Business". It's essentially a playbook on how tools
like Facebook, Twitter, LinkedIn or Yelp can help reach and promote to your
customer base more effectively.
Social
media marketing is especially relevant right now for two reasons. First, during
an economic downturn, small businesses need to save money but continue
marketing themselves. Social media marketing is cheap and effective. Secondly,
studies show that more and more small businesses are embracing social media.
According to a recent study by AMI partners, over the next 12 months about
500,000 small businesses will use social networking as a resource for advertising and
promotional activities.
Below is the link to download your
copy. And have fun with these new toys! http://smallbusiness.officelive.com/socialmedia
