If you're an advertising enthusiast, then it's hard to keep away from the television advertising "Super Bowl" that takes place at the end of January every year. Oh, and there's also a game that happens to take place in between these commercials.
The lineup of tv commercials this year featured a different mix of sponsors...I'd separate them into three groups: junk-food, online and timely. There were the old staples of Budweiser, Coke, Pepsi, Taco Bell and Doritos; a few online services including eTrade, Godaddy, and Hulu; and ads that hauntedly reminded us of the times that we're in...Cash4Gold, Monster, and Careerbuilder (commercial about getting out of your workplace rut).
Of 62 total commercials, TiVo ranked these as the top ten highest rates-
GoDaddy.com: "Enhanced?"
Bud Light: "Summer to Winter"
Careerbuilder.com: "It May Be Time"
Doritos: "Crystal Ball"
Transformers: "Revenge of the Fallen"
Monster.com: "Moose Head"
Bud Light: "Man Thrown out the Window"
Pepsi: "MacGruber/Pepsuber"
Dennys: "Thugs"
Coke Zero: "Mr Polamalu"
Of these, I'd have to rank the Crystal Ball commercial as the best. It was humorous and was incidentally written by the two actors in it. It's been ranked at the top of a few big surveys. If you missed it, here it is again.
My 2 cents: I really enjoyed the repeating of the CareerBuilder ad. And, nothing cements awesomeness more than punching a cute animal wearing glasses, drinking coffee saying, "Oh dear." The Doritos was definitely cool and even cooler because it was made by fans.
Posted by: Todd Reed | February 03, 2009 at 09:52 PM