In a recent newsletter I sent out, I invited my readers to take a Marketing Survey. 32 people responded and below are the results. My take on it is that the goals are pretty high but the specific plans and tools to get there are somewhat lacking...or put better, hazy. But I'd like to get your opinion on it. Please tell me what you think.
1. My goals for the business this year are:
growth - double, triple, ++ (to the moon) 5 (15.6%)
growth - 50 to 100% (excellent) 7 (21.9%)
growth - 25 to 50% (good) 7 (21.9%)
growth - 10 to 25% (fair) 9 (28.1%)
maintain - 0 to 10% 3 (9.4%)
survive 0 (0.0%)
sell 1 (3.1%)
2. I am confident my current marketing activities are getting results:
Yes 9 (28.1%)
No 16 (50.0%)
Don't know 6 (18.8%)
Maybe 1 (3.1%)
3. Which best describes your annual marketing budget?
$0 5 (15.7%)
Less than $10k 13 (40.6%)
Less than $25k 8 (25.0%)
Less than $50k 4 (12.5%)
Less than $100k 1 (3.1%)
Less than $250k 0 (0.0%)
Less than $500k 0 (0.0%)
More than $500k 0 (0.0%)
N/A 1 (3.1%)
4. What is your marketing mix? (choose all that apply)
Advertising (print, radio, tv, etc.) 13 (40.6%)
Online (Website, email, etc.) 19 (59.4%)
Direct mail 11 (34.4%)
PR 8 (25.0%)
Customer Events 9 (28.1%)
Sales Support 14 (43.8%)
Trade Shows 8 (25.0%)
Other 12 (37.5%)
5. What is the single best way for you to get new clients?
Advertising (print, radio, tv, etc.) 3 (9.4%)
Website 7 (21.9%)
Email Marketing 4 (12.5%)
Other online 1 (3.1%)
Word of Mouth (referral) 6 (18.8%)
Direct Mail 3 (9.4%)
Public Relations 0 (0.0%)
Sales/Telemarketing 6 (18.8%)
Workshops 2 (6.3%)
Other 0 (0.0%)
6. Which of these forms of advertising do you use? (choose all that apply)
Yellow pages 18 (56.3%)
Radio 2 (6.3%)
Television 1 (3.1%)
Newspapers 11 (34.4%)
Magazines 7 (21.9%)
Outdoor 1 (3.1%)
Flyers 5 (15.6%)
Online 19 (59.4%)
Pay per click 11 (34.4%)
None of the above 3 (9.4%)
7. Which of these forms of online tools do you use? (choose all that apply)
Website 25 (78.1%)
Blog 3 (9.4%)
Podcast 1 (3.1%)
RSS 3 (9.4%)
Autoresponder 1 (3.1%)
Email marketing 8 (25.0%)
None of the above 5 (15.7%)
8. Which best describes your marketing staff?
I'm it and I'm the owner 13 (40.6%)
I have a marketing support staff 6 (18.8%)
We have a strategic marketing officer 6 (18.8%)
We have a strategic marketing officer and support staff 4 (12.5%)
Other 1 (3.1%)
N/A 2 (6.3%)
9. Which best describes how much time you devote weekly to marketing activities?
None 12 (3.8%)
1 hour 7 (21.9%)
2-5 hours 3 (9.4%)
5-10 hours 3 (9.4%)
11-20 hours 3 (9.4%)
Every waking moment 4 (12.5%)
10. Which best describes the marketing efforts you employ?
We hire vendors to complete specific tasks/projects 4 (12.5%)
We engage consultant/coach to advise us 3 (9.4%)
We have a full-time marketing/advertising agency 1 3.1%)
We do it all ourself 7 (21.9%)
Various ways (mixture) 3 (9.4%)
We're not doing anything; letting marketing go 12 (3.8%)
None of the above 2 (6.3%)
Great post and very informative. I hope this is business surveys that show the complete details for the business people who are into the internet marketing. I hope with this survey every one will alert and make appropriate changes to get succeeded in the business.
Posted by: addsurveys | April 25, 2008 at 06:37 PM