Working Through the "Dead Zone" for Startups

There seems to be a period of time where buyers will not purchase your offerings until you go through a phase of struggle…a "dead zone" of sorts. I don’t know why that’s so, but it’s as if the public says until you’ve proven yourself and until we trust that you’re going to be there, be around, and do a good job for us, we’re not going to give much weight to your product…even if you seem to have an offering that fits the need.

We know for a fact that Google follows this very rule.  They will not index or rank your new website for several months (it's called being in the "Sandbox") because they want to see whether you're a legitimate operation, or "going concern".

But I think this also applies not only to startups but to established businesses who are just beginning to truly market themselves for the first time.

The remedy for the "dead zone"? A focus on product improvement and marketing activity over results with the faith that as folks become more accustomed to you and your products that they will come around just as the sun rises in the east and sets in the west.

Have you experienced the "dead zone"?