What radio station in the Atlanta area has the larger number of listeners? That would be V103, the popular urban station owned by CBS Radio. The station's tagline is "The People's Station" owing to it's large and diverse audience.
The station has evolved over the years. WVEE as we know the call sign today started out in the 70's as urban contemporary, playing disco for some time. With the 80's and 90's came R&B and classic soul. In 2000, the station changed to hip-hop full time to compete with its rivals HOT 107 and KISS 104.
But each of these stations have their own niches, with KISS 104 serving the slightly older segment with a large percentage of females; HOT 107 with its younger (18-34) males; and V103 with a more mainstream 25-44 male and female distribution. Adding a couple more stations to the urban "lifegroup" makes the urban segment (hip-hop/rap/r&b/soul) the largest in Atlanta...by far.
The niches help make advertising decisions easier as target markets and audiences are better matched. And if you're looking to make the biggest splash around, then V103 needs to be on your list.
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