On
e of the more popular radio stations in Atlanta is WFSH-FM, better known as "The Fish". With the tagline of "Safe for the Whole Family", the station format is a combination of Christian pop and clean secular music, with a mainstream feel. The most popular program is their morning show featuring "Kevin and Taylor".
The station boasts a 100k watt signal from Loganville, GA, 30 miles east of Atlanta. The signal is strong enough to cover metro Atlanta but fades out to the west pretty quickly...with a strong signal to the east which includes Athens and Gainesville.
While the station's listeners cover all demographic groups, the largest concentration is women between the ages of 25 and 54... and even more concentrated between 35-44, with a 6% share of the market. Because of the station's relative position in the market along with its loyal listener base, they offer a reasonably-priced advertising option. They are particularly well-suited for up-and-coming advertisers who need mainstream exposure and/or a strong complement to their existing advertising mix.
Contemporary Christian music has blossomed...and "The Fish" has certainly benefited from the rise, being the most popular and in the heart of the South.
Comments