Are you having a
problem coming up with PR ideas? Here are some questions from John Jantsch of Duct Tape Marketing that you can use to
help brainstorm some topics.
- Have there been any personnel changes, promotions or additions in your firm?
- Have you landed a significant new project or customer?
- Have you, or anyone on your staff, received an award in your industry?
- Has your company sponsored a charitable fundraising event in the community?
- Are you doing anything that is a new trend in your industry?
- Have you supported one or more of your employees through an unusual crisis?
- Have you solved a problem in your industry?
- Have you significantly expanded your current services?
- Have you become a new dealer for a name brand product?
- Has
your company been in business for 5, 10, 15, 25 or 50 years?
There are
lots of ways to promote your business through PR. Can you come up with
some questions that might produce a news-worthy story?
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