I recently discovered a great PR resource for Atlanta small businesses. The website is called Leff's Atlanta media (www.leffsatlantamedia.com). It's run and managed by Mitch Leff & Associates. Mitch is a 19-year Atlanta public relations veteran who has worked with Cohn & Wolfe, Edelman, and the GCI Group.
The website is a complete database of Atlanta media (print, magazines, TV, radio, etc), along with journalists' names, their beats and full contact information. Mitch's organization (www.leffassociates.com) keeps the site up to date so you don't have to waste time calling around for information.
The handy site also includes a "PR Guidelines" section that directs on the appropriate ways to make contact with the journalists and how to go about your public relations campaign. At $99 per year this is an excellent value.
While we're on the subject of public relations, I would look into the "HomeRun PR" seminar on May 3rd from 8am to 3:30pm. The one-day seminar will instruct on how to develop your messages, types of media to pitch, and interview preparation. If you're serious about using the press in your marketing strategy, I strongly encourage you to attend. You can get more information on this here... www.homerunPR.com.
