Fortunately, there are a lot of print media options in the Atlanta area. You really have to stay on top of your research in this area if you want to get the most bang for your buck (as well as find honest ad reps). The key is determining what your target market reads.
And the best way to determine this is by asking them directly. You need to have a couple of existing clients or prospects that you can query on the subject. What you find may surprise you. Everyone likes to assume and gravitate toward the biggest print source...in our area it's the Atlanta Journal/Constitution. But your target market may read a local paper more than you'd think. Or perhaps they gravitate toward an industry specific magazine or paper.
The following is a list some of the Atlanta area's most recognizable (by distribution and circulation) print media to consider. Also important within these is to identify sections and geographic areas that may better serve you.
Atlanta Journal/Constitution
Atlanta Business Chronicle
Creative Loafing
Georgia Magazine
Sunday Paper
Points North Magazine
Neighbor Newspapers (local)
Appen Newspapers (local)
Jezebel Magazine
Atlanta Magazine
Georgia Trend Magazine
Atlanta Life Magazine
Sports & Fitness
Season Magazine
KNOW Atlanta
Atlanta Homes & Lifestyles
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